QCE Business Syllabus Notes

Original QCE Business notes for syllabus-aligned revision, worked examples, common mistakes and quick checks.

Unit 3: Business diversification

Business skills and tools

Competitive markets

  • Maturity stage and environmental factors

    Study mature businesses, internal, external operating and macro environmental factors, and the challenges of competitive markets.

  • Expansion strategies

    Learn QCE Business expansion strategies for mature businesses, including niche markets, exporting, innovation, research and development and emerging technologies.

  • Modes of market entry

    Compare licensing, agents, distributors, strategic alliances, joint ventures, overseas manufacture and sales subsidiaries for QCE Business.

  • Financing expansion

    Learn private equity, public companies, capital markets, dividends, grants and power interest grids for QCE Business expansion finance.

  • Human resources at maturity

    Study the development and maintenance stages of the employment cycle, employer of choice strategies and diverse workforce planning.

  • Risk, intrapreneurship and leadership

    Learn risk management, intrapreneurship, leadership styles and their links to strategic planning and expansion strategy.

Strategic development

Unit 4: Business evolution

Repositioning a business

  • Post-maturity outcomes

    Understand post-maturity businesses, steady state, decline and the internal, external and macro influences on repositioning.

  • Rebranding, repositioning and exit

    Learn rebranding, repositioning, voluntary and involuntary administration, and exit options for declining businesses.

  • Influences on repositioning

    Study sustainability, corporate social responsibility, ethical standards, mergers and acquisitions, public relations and crisis management.

  • Competitive forces and business functions

    Use Porter's five forces and finance, HR, marketing and operations strategies to evaluate business repositioning.

Transformation of a business

  • Renewal and drivers of change

    Learn renewal, transformation, change management drivers and management styles from autocratic to laissez-faire.

  • Change management models

    Compare Lewin's change model, Kotter's change model and force field analysis for QCE Business transformation.

  • Implementing transformation

    Learn strategies for overcoming resistance to change, the role of consultants and performance management in business transformation.

  • Function strategies for transformation

    Evaluate finance, human resources, marketing and operations strategies for business transformation and renewal.

  • Force field analysis for change

    Learn how to use force field analysis for QCE Business transformation, including driving forces, restraining forces and recommendations.